“My mother has the most glorious neck - I often call her Nefertiti from a previous lifetime. Every year as a little girl, I would watch my mother make it a point to buy one piece of jewellery - and I would watch in awe as even the smallest jewel lit her up.. It could be the tiniest necklace, the most delicate pair of pearls, or the daintiest chain. Nothing ostentatious- just something she had saved for all year, bought with thought and care.

I remember walking into those jewelry stores with her, my eyes wide at everything that glittered back with a promise of quality and permanence. She never bought much, but when she did, it was with intention: a treat for herself, but more than that, an investment in us, her three daughters, and in our future. I didn’t know it then, but I think that’s where I inherited my eye for beauty - for what feels truly aesthetic, sits just right, and glistens like a tease

Years later, when I started Papa Don’t Preach, I was clear that I wasn’t starting a fashion label. I was going to build the kind of world my younger self had been mesmerized by - a universe of colour, craft, and stories that didn’t exist before. One that could live in people’s lives, walk with them into their milestones, their celebrations and now… into their treasure chests.

And what greater treasure than jewellery? The kind that doesn’t just sparkle on a wedding day, but gathers meaning with every year. The kind that holds memory, value, and permanence in a way nothing else can.”

- Shubhika Sharma