Papa Don’t Preach by Shubhika was launched in 2010 by Shubhika for girls who effortlessly display a fierce urban sense of style, and are constantly experimenting and redefining their fashion boundaries.
Papa Don’t Preach Girls want to wake up pretty, step out chic, work sexy-slick, dine glamorous and
party rebelliously-pink. To dress their many unpredictably predictable moods, we release three distinct collections every year;
Haute Couture ( ICONS )
Pret /Resort Wear
All lines are manufactured in house using ethical trade practices, at the Papa Don't Preach Studio spanning over 2500 sq feet area located in the heart of Mumbai, Lower Parel.
Whilst the brightly embellished dresses, wicked play suits and playful tops and tees
are designed for fun outwear; the printed drape dresses, innovative drape sarees and fairytale bridal lehengas create timeless memories.
Since no Rock Goddess is complete without her accessories or that little touch of sparkle and shine, Papa Don’t Preach bags, scarves and belts promise to add just the right amount of drama to any outfit.
With our love for Drama we have been coloring the runway at Lakme Fashion Week for 3 seasons with our signature cutting edge experimental fashion constantly attempting to change what one expects of Indian Fashion. Testament to this - Papa Don't Preach was named as her top 3 favourite designers on the Indian Runways by the Creative Head of Miss Selfridges - Yasmin Yusuf stating
" Showcasing another side of Indian design inspiration, I found it (Papa Don't Preach) beautiful, young, modern and fun" - as mentioned on Vogue.com
So welcome to our delicious world, for we promise you once you enter, you may never wish to leave!
Designer & Creative Director
Designer and creative director of Papa Don’t Preach, Shubhika Sharma, caught the entrepreneurial bug at a young age. Having made her first business acquisition during her college days at age 19, Shubhika took over a small boutique where she started to explore her passion for fashion. Armed with this invaluable experience and a fashion diploma from London College of Fashion, UK, she eventually launched her own label, Papa Don’t Preach, in 2010.
Seeking inspiration from music and the arts, her designs are very individualistic, kitschy and effortlessly stylish. Remaining true to her essence, Shubhika’s Indo-western, high-street culture, exaggerated and dramatic design ideologies are immaculately expressed through the medium of clothes and accessories.
Her designs are a juxtaposition of Indian and Western aesthetics aiming to give a new definition to contemporary Indian bridal dressing and vibrant red carpet dressing. Her experimental hand embroidery techniques, quality conscious craftsmanship, inherent need to keep breaking the rules and most importantly her constant endeavour to make her viewer/buyer go "Oooo ! how did you do that! is what according to her keeps her going!
The Papa Don't Preach Flagship Store
Lower Parel, Mumbai
The 1200 sq ft Papa Don't Preach flagship store designed by Design Hex sits in the heart of Mumbai (INDIA) in Lower Parel