Born in 2010 in the pulsating city of Mumbai PAPA DON’T PREACH – true to its name, brought to the world an unapologetic rebellion with a sense of humour and riotous play.
We rose to prominence chasing a vision to infuse innovation and consciousness into everything we create. This materialized in an ever-expanding repertoire of luxury, RTW and bridal couture alongside an award-winning line of accessories.
The crucible of our designs, seeks out intentionally unconventional styles and trans-seasonal collections that don’t subscribe to an almanac of fleeting trends. We extend our creative non-conformity to mirror the standards of 100% inclusivity in gender, race, sexual orientation and size. Wherever our clients find themselves on the spectrum of humanhood, we want to meet (and dress) them there.
From ‘Preach it Forward’ for small businesses to ‘Care for Karigars’ for artisan welfare, our social campaigns are an extension of our values. We reassess the wellbeing of our artisans through third party organisations like Team Dasra, which help us evaluate and execute welfare programmes and awareness camps to enable our teams with financial literacy and healthcare.
The same rules apply to all we set out to do, from heels to half-lehengas, each design that is hot off the Papa Don’t Preach Press was + is + will be 100% intentional, inventive, ethical and inspired by everything that isn’t real.
And this will be our legacy*.
*No Conditions Apply
Designer & Creative Director
Designer and creative director of Papa Don’t Preach, Shubhika Sharma, caught the entrepreneurial bug at a young age. Having made her first business acquisition during her college days at age 19, Shubhika took over a small boutique where she started to explore her passion for fashion. Armed with this invaluable experience and a fashion diploma from London College of Fashion, UK, she eventually launched her own label, Papa Don’t Preach, in 2010.
Seeking inspiration from music and the arts, her designs are very individualistic, kitschy and effortlessly stylish. Remaining true to her essence, Shubhika’s Indo-western, high-street culture, exaggerated and dramatic design ideologies are immaculately expressed through the medium of clothes and accessories.Her designs are a juxtaposition of Indian and Western aesthetics aiming to give a new definition to contemporary Indian bridal dressing and vibrant red carpet dressing. Her experimental hand embroidery techniques, quality conscious craftsmanship, inherent need to keep breaking the rules and most importantly her constant endeavor to make her viewer/buyer go "Oooo ! how did you do that! is what according to her keeps her going!
The Papa Don't Preach Flagship Store
Kala Goda, Mumbai
The Papa Don't Preach flagship store designed by Design Hex sits in the heart of Mumbai (INDIA) in Kala Goda