About Us


Born in 2010 in the pulsating city of Mumbai    PAPA DON’T PREACH – true to its name, brought to the world an unapologetic rebellion with a sense of humour and riotous play.                                                   

We rose to prominence chasing a vision to infuse innovation and consciousness into everything we create. This materialized in an ever-expanding repertoire of luxury, RTW and bridal couture alongside an award-winning line of accessories.
The crucible of our designs, seeks out intentionally unconventional styles and trans-seasonal collections that don’t subscribe to an almanac of fleeting trends. We extend our creative non-conformity to mirror the standards of 100% inclusivity in gender, race, sexual orientation and size. Wherever our clients find themselves on the spectrum of humanhood, we want to meet (and dress) them there. 

From ‘Preach it Forward’ for small businesses to ‘Care for Karigars’ for artisan welfare, our social campaigns are an extension of our values. We reassess the wellbeing of our artisans through third party organisations like Team Dasra, which help us evaluate and execute welfare programmes and awareness camps to enable our teams with financial literacy and healthcare.

The same rules apply to all we set out to do, from heels to half-lehengas, each design that is hot off the Papa Don’t Preach Press was + is + will be 100% intentional, inventive, ethical and inspired by everything that isn’t real.

And this will be our legacy*.
*No Conditions Apply


Shubhika Sharma

Designer & Creative Director

A student of journalism, Shubhikas’s heart was always in fashion.her social conditioning veered towards careers that were conventionally known to “make a difference.”

The Papa Don't Preach Flagship Store

Kala Goda,  Mumbai


The Papa Don't Preach flagship store designed by Design Hex sits in the heart of Mumbai (INDIA) in Kala Goda

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