Papa Don’t Preach by Shubhika was started in 2010 for girls who effortlessly display a fierce urban sense of style, and are constantly experimenting and redefining their fashion boundaries.

Papa Don’t Preach Girls want to wake up pretty, step out chic, work sexy-slick, dine glamorous and
party rebelliously-pink. To dress their many unpredictably predictable moods, we release four distinct collection every year; Resort  Pret, Bridal Couture  and the Runway Collection.

Whilst the brightly embellished dresses, wicked play suits and playful tops and tees
are designed for fun outwear; the printed drape dresses, innovative drape sarees and fairytale bridal lehengas create timeless memories.

Since no Rock Goddess is complete without her extreme accessories or that little touch of sparkle and shine,Papa Don’t Preach bags, scarves and belts promise to add just the right amount of drama to any outfit.

With our love for Drama we have been coloring the runway at Lakme Fashion Week with our signature cutting edge experimental fashion constantly attempting to change what one expects of Indian Fashion.

So welcome to our delicious world, for we promise you once you enter, you may never wish to leave!